BSD Communications & Marketing Assistantship

Last Updated: 2024-05-16
Graduate Assistantship

Location:
Business Services Division, Business Services Office - 3401 Walnut Street, Suite 440A

Modality:
In-Person

Position Length:
Academic Year (Fall - Spring)

Work Hours and Commitment:
20 hours/week

Pay Rate:
$20.00/hr

Additional Compensation:
None

Overview

The BSD Communications and Marketing Assistant will play a crucial role in ensuring effective communication, maintaining web content, and providing administrative support for the the Division of Business Services. This position involves a mix of communication tasks, data analysis, event support, and social media management.

Supervisor/Contact

Chelsea M. Hall - HR Generalist, BSD

cmhall@upenn.edu

Required Duties

  1. Reviewing, Proofreading, and Editing Communications:
    • Carefully review and proofread various communications materials, including emails, reports, and web content.
    • Ensure accuracy, consistency, and adherence to organizational guidelines.
  2. Web Content Maintenance:
    • Regularly update and monitor content on the BSD (Business Services Division) website.
    • Make routine web updates to keep information current and accurate.
  3. Survey Development and Reporting:
    • Assist in creating surveys using Qualtrics.
    • Generate quantitative and qualitative survey reports as needed.
    • Address short-term reporting needs, such as analyzing the most recent Bookstore Customer Feedback Survey.
  4. Statistical Analysis and Research Support:
    • Collaborate on benchmarking initiatives with other universities.
    • Develop sustainability statistics related to Penn Bus usage compared to Penn Shuttles.
    • Provide research support for various projects.
  5. Trademark Licensing Database Support:
    • Shadow licensing approval processes.
    • Assist with data input and act as backup support.
  6. Event Participation Support:
    • Manage departmental invitations and RSVPs for campus events and fairs.
    • Maintain a participation tracker and send reminders to relevant stakeholders.
  7. Daily Divisional Articles:
    • Compile and send out daily articles relevant to the division’s activities.
  8. Campus Express Center Event Planning:
    • Assist in planning and executing the Campus Express Center event.
    • Provide social media support for event promotion.
    • Handle event setup, breakdown, and day-of staffing.
  9. Social Media Support:
    • Draft content for the Campus Express Social media channel.
    • Manage post scheduling using Sprout Social.
    • May also assist with Penn Bookstore social media, including photography needs.
  10. Graphic Design and Marketing Asset Updates:
    • Short-term tasks related to Penn Ice Rink and Penn Transit:
      • Create digital graphics for Spring Semester events.
      • Use Photoshop to remove “Class of 1923 Arena” from rink photos.
      • Develop Spring Semester event flyers and update table tents.
      • Create new slides for the Reach Network and contribute ideas for promoting the Penn Bus ridership campaign.

Preferred Qualification and Essential Skills

  • Bachelor’s degree in Communications, Marketing, or related field preferred.
  • Strong attention to detail and excellent written communication skills.
  • Proficiency in Qualtrics, Sprout Social, and basic graphic design tools.
  • Ability to work independently and collaboratively in a fast-paced environment.

If you’re organized, detail-oriented, and passionate about supporting effective communication and events, we encourage you to apply!

Application Instructions

Currently accepting applications for the 2024-2025 academic year (open until filled).

Please e-mail Barbara Lea-Kruger, Director, Communications & External Relations, directly, along with your resume at bkruger@upenn.edu to request an interview to apply for this position. Interviews will be held remotely by appointment/inquiry.

Questions can be addressed to Barbara Lea-Kruger at bkruger@upenn.edu